We Are Boutique Mural

I decided at last minute to give the We Are Boutique Mural a go as i need to work on briefs that are out of my comfort zones to progress I feel. After seeing the brief i decided i could do it as i feel i know Leeds and whats could be used to illustrate its being.
I started out with some roughs and a little list of the most recognisable bits of Leeds that could be used on the design.

Theme

They would like the theme of the mural to be related to the location.

Consider:

"The Old Saw Mill” – location of the office

“The Fell” – the name of the room

 Leeds (location, history, etc.)

The Commission

A commissioning fee of £500 will be awarded to the winning designer.

The fee covers the design and the painting of the wall, which is to be carried out by the successful artist.

Deadline: 10th February 2017

With the name of the room been called THE FELL I thought it would be a good idea to continue with my understanding of using type in my work. So this has to be a big element in the end design.

Quick list of Leeds bits
Town Hall
Corn Exchange
Tetleys - Shire horse, Barrels Beer, Logo
Elland Road
Royal Armies - Logo, Old weapons
Leeds coat of arms -Owls, top hat, Lamb
Yorkshire Rose
Bridgewater place

Leeds Coat Of Arms

Getting started on the design with some right quick roughs, Owl Bridgewater PLace, corn exchange, Royal armouries log

Thinking about the text and the objects that could be included. The top hat from the Leeds coat of arms was put on top of the corn exchange, A shire horse that used to be of the tetley's history and a wooden cask barrel,

 ON the one above the top drawing is the yorkshire rose with its edges done like saw teeth seen as the building is know as The Old Saw Mill, I like the idea of this but on this design it has been done  way too big and it feels over powering and plane. Around the edge of this are different bits of Leeds from the buildings in and around the city the city owl and the top hat from the coat of arms on top of the corn exchange again. The man from the old Tetleys logo, On the far right side i tryed adding the lamb from the center of the coat of arms but i just looks like a withered old prawn wearing a lamb mask. Then I added the text for the name at the end and this resulted in very limited space and that what needs to be central and the main focus.

So on the bottom panel i drew something different starting with the text first  and seen as the meaning for fell is linked to chopping trees down that's what the idea around this design is. Using the owls in the poses they are in on the coat of arms with saws chopping down the fell tree. I liked this idea alot more then the other. Added some Yorkshire rose bits again i liked this idea but they lack character. Though about adding the a random cityscape of  leeds buildings but decided against this.

So this is the design I submitted I tryed to keep it as sketchy looking as possible and simple line work. The yorkshire roses have taken a direction i'm happy with and will probably work on it some more. the tree came out good too but i now feel i could of added more branches and flower leafs to help fill in the blank spaces between the different elements. The saw changed to one of them big two person or owl operated ones which works alot better then one each. The owl's well they could do with some more practise but im happy with them for now. ITs low in the number of things from the vast elements that could of been included to represent Leeds but on the roughs i did they looked very cluttered and it would of taken me longer to work out how best position them.

Response from client:

Hi Sam,

I hope you’re well.

Firstly, thank you very much for taking the time to submit a design for our office wall mural. We thought your design was interesting and got a few people talking about it in the office.

Unfortunately we decided to go with a different design, but thank you so much for submitting a design and good luck with the rest of your course!

Thanks again,

Sarah

I feel i could of submitted a stronger finished design. The elements like the owls are look very unfinished and the roses could of been developed further to make the blend in with the image not just stuck on the sides. 
The tree could of been used to fill the surrounding space as eel the design has too much unused space which makes it feel un resolved. 




After all this i wanted to see how the image would Work with abit of colour added.

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