Final Major Project

Leeds College of Art
BA (Hons) ILLUSTRATION Level 06
OUIL603 Extended Practice Credits 60
STUDIO PRACTICE
Project Proposal

Name
Sam Metcalf Blog Address – www.s-metcalf1417-sp.blogspot.co.uk/
Date

Rationale

To have a range of t-shirts designs for my brand LivRid. Have a set of t-shirt that can work as a range/ set.
Looking at creating a set of designs focusing around the word Fowl so will be bird  elements  that are associated with the fowl range with the mighty skull




Themes / Subjects
Transgresive/nature/wild life/ skulls/ Macabre
Fowl

Final images to be built up out of dots, maybe crosshatching

Black and white for screen printing, maybe online promo could have a bit of colour to help get peoples attention.






Professional Context  & Contextual References







BA (Hons) Illustration - Level 06
OUIL603 Extended Practice – Major Brief

BRIEF TITLE  - Branding a Brand

Brief - Design illustrations to be put on t-shirts

To design and propose a set/range of designs that can work on clothing garments to promote my brand Livrid.  The range will be called my ‘fowl” range and it will bring poultry and skulls together in a macabre style of spot illustrations.






Products & Proposals Function & Context



Designs for clothing garments, such as t-shirts, jumpers, tops





Skulls, birds,
Context & Distribution Audience & Tone of Voice

To be sold on my website and stalls to be held at events.



Transgresive, macabre anti establishment

Additional information/Considerations

Deliverables

-Hand Drawn
-5 designs to be put on t-shirts
-Screen Printed on to t-shirts by me
-Put On Sale on my website



ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief.
Week What do you need to do? Deadline

1

Come up with numerous designs, pick the best

2 Develop designs then trace and  transfer to thinner paper one that can be used as a positive when exposing the Screen.

3 Order and sample whole sale t-shirts find the best to fit my brand

4 Screen Print shirts

5 Add to web sight then add promotion of products to social media pages.




















































MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)










ON LINE REFERENCES  / WEBSITES / ARTICLES (include specific urls)











OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)












BA (Hons) Illustration - Level 06

OUIL603 Extended Practice

STUDIO PRACTICE

Project Proposals
10 steps to producing persuasive project proposals



1. Set clear aims and objectives

2. Be SMART

(Specific , Measurable , Achievable , Realistic , Time Conscious)

3. Use words from your brief

4. Justify the need for your proposal

5. Describe your audience

6. Describe your motivations

7. Consider the reader

8. Eliminate vagueness

9. Visualise the ending

10. Assume nothing