Sunday 14 February 2016

Group Brief WWF



Joe and I  from BA  illustration ,

Isla and Joal From BA graphics.

We have chosen to do the brief for the WWF. 

http://www.wwf.org.uk/ - WWF official web site. 

http://www.dandad.org/en/new-blood-wwf-brief/ - the breief from DandDA web site. 



So we have had a few meeting to decide how we could best tackle this brief. IN the end we have decided we are going to try and design a series of coffee cups with animal characters. This will also be done with the use of a hash tag linked to each character and the customer will have to show they loyalty with they chosen animal. When they share they purchase on line and use the correct hash tag they will be rewarded with a points scheme. Also we need to come up with a welcome pack for members and information about the scheme and how it works. 

Things that need to be drawn.
Designs for coffee cup,
Welcome/information pack,
Text lettering (make it stand out. 


A selection of different designs on coffee cups.



ANIMALS FROM WWF WEBSITE WE DECIDED TO USE ON OUR CUP DESIGNS. 

Sloth - Saul
Turtle - Taylor
Penguin - Pam
Whale - Wonder
Samlon - Sam
Rhino - rafieci ??? (look up spelling on name)

We gave the animals names so that is the name you hash tag, this gives it a more friendly edge. 

We are going to work with the hash tag #wakeup then the animals name. This works both for a morning coffee and waking up and also to wake up to the fact that these animals need our attention and help to survive excitation .


Whales

I need to come up with a drawing for a whale so looked up which whale is endangered it turns out theur are quite a few.

Endangered big fish
northern right whale500-1,000endangered (ESA, IUCN)
southern right whale3,000endangered (ESA); vulunerable (IUCN)
bowhead whale8,000endangered (ESA, IUCN)
blue whale10,000-14,000endangered (ESA, IUCN)
fin whale120,000-150,000endangered (ESA); vulnerable (IUCN)
sei whale50,000endangered (ESA)
humpback whale10,000+endangered (ESA, IUCN)
sperm whale200,000endangered (ESA)
vaquitaa few hundredendangered (ESA)
baijiabout 300endangered (ESA, IUCN)
Indus susu500endangered (ESA, IUCN)
Ganges susuunknownvulnerable (IUCN)
botounknown; thought to be decliningvulnerable (IUCN)






So i started to draw up some whale designs to be out on our coffee cups. Using images for google i looked up which whale would make a intreasting image. So first is the bowhead whale, I chose to use this whale as it looks like it has a sad i need coffee face.  Also i drew a fish based around a common carp but this is just to get my head into drawing fish, as i have drawn a few fish iv caught and feel comfortable drawing them and Humphead Wrasse are not too different  shape,  as next up is a Humphead Wrasse.

 On this image i used the paint brush with a soft edge to it and altering the opacity of the colour i built up some colours to get some depth to thr image. Im most pleased with how it looks like you are looking through the water before you get to the wale, almost a misty cover over the whale drawing.
Whilst playing around with scanning this image in i discovered when changing the brightness and contrast brought the texture of the paper up and puting this in the image gave a great feel to the water. I experimented with gradient bucket in the fines and on the scales to see if this helped to get less flat feel to the image. I fell with a bit more playing around with the feature i will start to get more comfortable using it with more positive results.
If i can recreated these effects on to my Humphead Wrasse illustration i'm going to now draw i feel the results could be more interesting then it i just use flat colour.


A few attempts at lazy penguins. Added some colour in photoshop tried out some gradients  but these will need tweaking. I on the top and bottom beast i have just filled it from its back to its beak to see if a different angle would work.




This is a humphead wrasse fish its the endangered one the wwf protect and its a beauty Also on the bottom of this image is the colour palette we have tried to work to but i added a darker blue and have only just realised.

So it was decieded in our last group meeting that after all this learning how to use colour the images would be best done in black and white which at first i was happy with until I started them again in black and white and the time started flying by and i started to panic. This has taken me much more time then i thought and as a result im going tom have to star t rushing my illustrations to get them finished.
So far i have managed to get some of the images finished but due to communication issues within our group not that anyone is blame for this just we have not been very talkative and this has had a massive effect on knowing if what i'm doing is going to work on our project.

Here are the images i have done so far I have used lots of dots to build up some depth in the images and its a method im working with more and more, yes its time consuming but i am liking how its starting to give my images some depth and detail.






Here is some mock ups of my drawings on some take away coffee cups.

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